Value based vs Price based services
When it comes to creating a successful product or service, it's important to focus on delivering value rather than simply basing decisions on price. Value is determined by factors such as functionality, validity, efficiency, quality, serviceability, and returnability/recyclability, all of which must be carefully considered to ensure customer satisfaction.
One way to achieve this is through collaboration and integration with experts and customers during the design process. This approach provides numerous benefits, including fewer cost overruns, new and improved approaches to design, improved customer satisfaction, faster time to market, and higher quality products or services at an affordable price.
Integrating experts into the design process can bring new ideas and avoid potential problems caused by relying on expensive or hard-to-deliver strategies. Meanwhile, collaborating with customers can provide insight into their actual needs and align the design process with customer requirements. Additionally, testing prototypes and preproduction samples with customers can reduce the number of service failures and ensure that the final product or service meets customer expectations.
Efficiency can also be improved through collaboration and integration with experts and customers. Their experience in delivery and logistics can lead to services that are more easily accepted and retained, while customer involvement can keep the focus on actual requirements.
By including perspectives such as marketing, production processes, and supply chain management in the design process, designers can develop products or services that are better matched to customer needs, cheaper to build and deliver, easier to retain, and more environmentally friendly.
In summary, focusing on value rather than price is key to delivering successful products or services. Collaborating and integrating with experts and customers during the design process can help ensure that all aspects of value are considered, resulting in higher customer satisfaction, faster time to market, and higher quality products or services at an affordable price.